Basic Range - Basic Maxi For Men. Original for Men range made in high quality cotton spun around superfine Lycra fibre. With stretch and soft cotton, Basic styles are hard wearing, easy care everyday underwear with superb fit. Briefs have a double layered front panel and flat, well positioned seams for added comfort. We have been selling underwear to ladies for years, now the men are finding out how good it is too! In fact did you know that on the production lines, a football pitch worth of cotton is used every 84 minutes?