We came across these clever little gizmos at a recent Trade Show in Birmingham. We have sold conventional collar 
stiffeners for several years, but these seem such an excellent idea we were surprised that we had not seen it on 'Dragons Den'!!
The collar stiffener is kept in place by a small magnet which is placed between the shirt and the skin. The collar can then be adjusted and placed exactly where you wish it to be they are available in a '1 Pair Set' or '3 Pair Set' and are presented in a white gift box.
Please note that they can only be used if your shirt has a collar stay pocket, and they MUST NOT be used by anyone who has a heart pace maker.
